Japan is set to host Olympics. One of the attracted features gaining attention internationally is "TOKIO Inkarami", a leading Japanese hair care treatment formula. With its combination of unique ingredients derived from silk protein and keratin, the product is renowned for its transformative effects, restoring damaged hair. The Olympic Village has set up TOKIO Inkarami treatment stations for the competing athletes as part of their service.

In Japan, "TOKIO Inkarami" bears significant cultural value as the people take immense pride in products that encapsulate the country's commitment to technological innovation and tradition. It is a regular feature in domestic hair salons and a popular purchase by tourists. The project's inclusion at the Olympics represents the ingenuity and creativity of the Japanese people.

Japan's approach to the Olympics is similar to that of the US and EU, where countries often use global platforms to showcase their innovation radius beyond sports. This promotes a positive cultural exchange, fostering global interest and boosting tourism.