Amazon's sales revenue in Japan from October to December have reportedly reached an all-time high, unprecedented in the company's history. This significant boost is attributed to the increased online shopping trend during the holiday season, amplified by the ongoing global pandemic. Even though Amazon has not released official figures, multiple reports indicate that the growth rate surpassed analysts' expectations.

As Japan is a technologically advanced society with high consumer spending, particularly during end-of-year festivities, strong sales for giants like Amazon are not uncommon. Yet, this surge in sales is also reflective of the shift in consumer behavior forced by COVID-19 restrictions. The pandemic has accelerated Japan's shift from traditional shopping to online platforms. Society values Amazon's ability to provide an array of products and timely deliveries amidst such challenging times.

In the US or EU, a similar trend has been observed with companies like Amazon and other e-commerce platforms showing record sales because of the pandemic. The trend denotes a global shift to e-commerce amidst health concerns and lockdown measures. However, issues like workers' rights and data privacy often accompany these sales records in western societies.