Fuji Soba, a popular Japanese noodles shop, has sparked attention with its new signage stating 'no tourists allowed.' The sign, which was reportedly posted without discernable reasons or incidents, has been causing a stir among locals and international visitors alike. The implementation of such a policy and its effect on tourism, as well as the perception of Japan's hospitality culture, are currently under scrutiny.

In Japan, restaurants are highly valued as cultural showcases and are commonly visited by both locals and tourists. However, some establishments are known to restrict access to preserve the traditional experience for regulars. This news has generated critiques in Japan, as it contradicts the country's widely recognized spirit of omotenashi, or hospitality, particularly as Japan remains a popular international travel destination.

In the US and EU, similar issues might provoke discussions about discrimination and fairness. Unlike Japan, where such practices can be seen as preserving tradition, Western countries would likely consider it a violation of customer rights. However, private establishments do retain the right to refuse service, provided they don't infringe on anti-discrimination laws.