Japan's unique trend of "Nocturnal Strawberry Picking" is gaining traction across the country. Amid the current COVID-19 pandemic, farms are now offering strawberry picking activities during the night as a safer, crowd-avoiding alternative. Aided by special lighting, participants can enjoy picking strawberries making for a distinctive and fun nighttime experience. This trend also offers a much-needed boost to local agricultural communities that have suffered from the repercussions of the pandemic.
In Japan, fruit picking is a popular tourist activity. Strawberry farms are prevalent in rural areas which also promotes agro-tourism. This new night trend allows people to engage in this pastime while observing social distancing measures. Beyond simple leisure, this development carries implications for Japan's rural economies as well as public health measures.
In the US or EU, nocturnal activities could be seen as unique and distinct experiences. Pop-up night markets, stargazing tours, and night hikes are popular in these areas. However, they usually don't intersect with agriculture. Japan combining night leisure with farming could inspire similar practices in these regions.