In a significant development for women's reproductive rights in Japan, over-the-counter emergency contraceptive pills have been made accessible in over 5000 stores. The product was launched two days ago, reflecting the progressive changes in Japan's healthcare scenario. Contraception availability is perceived as a critical step towards health and empowerment for women.

In Japan, the issues concerning women's health and reproduction have often been stigmatized and are not openly discussed. The release of over-the-counter emergency contraception has been seen as a step towards breaking these taboos. Availability in over 5000 stores signals a wider acceptance and acknowledgement of women's reproductive health rights.

In the United States and many countries in the EU, over-the-counter emergency contraceptive pills have been available quite some time. This step brings Japan in line with these western countries in terms of women’s healthcare and reproductive rights, although social acceptance might still be on the catch up.