According to a recent survey in Japan, almost 40% of people have no plans to give out chocolates for Valentine's Day, a departure from traditional norms. The survey, consisting of various demographics, reveals an emerging trend where people prefer personal celebrations over publicly exchanging gifts. The high non-participation rate might be indicative of an evolving cultural shift concerning the practice of gift-giving on Valentine's Day in Japan.

In Japan, Valentine's Day is traditionally observed by women giving chocolates to men as an expression of their feelings. In recent years, however, a growing number of Japanese people have started to question this custom due to its perceived pressure and inequality. This particular news shows a growing divergence from this age-old custom and is reflective of a changing societal outlook towards Valentine's Day celebrations in the country.

Unlike in Japan where the tradition is for women to present chocolates to men, in the US and EU, Valentine's Day is typically observed as a mutual exchange of gifts between couples. Moreover, it is also more inclusive, with people also using the day to express love and appreciation to friends, family members, and even pets.