Peach Aviation, a Japanese low-cost airline, is increasing the number of flights to Sapporo just in time for the highly anticipated Arashi concert. The hugely popular Japanese boy band Arashi will be performing in Sapporo, a major event expected to attract fans from all over Japan. Peach anticipates the increased demand and aims to accommodate it.

Japan's pop culture, including J-pop such as Arashi, plays a significant role in society with loyal fan bases that follow and travel extensively to support their favorite groups. The expansion of flight services in response to large-scale events, like concerts, is common, illustrating the economic impact of pop culture and the flexible business practices of corporations like Peach Airlines.

This scenario can be compared to increased flights or travel accommodations in the U.S or EU when major events like the Super Bowl or Glastonbury Festival occur. The anticipation of high attendance influences transportation businesses to adjust their schedules or frequency to meet the surge in demand.