Japan's traditional Ehomaki sushi roll has experienced an unexpected price hike of over 10% compared to the previous year, according to a recent survey. As part of Japanese tradition on Setsubun, Ehomaki sushi rolls are eaten while facing the "lucky direction" of the year. With this price surge, the affordability for enjoying the cultural experience might be reduced, and the economic impacts are speculated upon.

Ehomaki sushi rolls are considered an integral part of Setsubun, a famous festival in Japan. Their consumption has cultural and spiritual significance for the Japanese people. However, the surprising price increase has stirred some concerns about the ability of the average family to continue this tradition, which may be indicative of broader economic pressures.

In the US or the EU, significant price changes in culturally significant items or events can also evoke substantial public sentiment. For example, a hike in the price of a popular local delicacy or ticket cost for a traditional festival could trigger similar concerns about maintaining cultural traditions amidst economic pressures.