This article explores the growing trend among the Z generation in Japan, particularly their peculiar way of exchanging contact information via social media platforms (SNS). This trend has sparked a substantial shift in communication norms, transcending the traditional exchanging of phone numbers or email addresses. Observations suggest that this move is not merely due to convenience but also the changing perceptions of privacy amongst this demographic. The article dives into the reasoning, reactions, implications, and potential long-term impacts of this evolving trend.

In Japan, the etiquette of initiating social connections is deeply ingrained in the culture, with traditional methods like exchanging business cards still holding strong. However, younger generations are increasingly leveraging digital platforms, manifesting a marked generational divide in communication norms. Citizens are intrigued and slightly anxious about this trend, exploring questions about privacy, safety, and the potential erosion of traditional norms.

In the US or EU, where privacy and data issues have taken central stage, this Japanese trend might be viewed with caution. While young people in these regions also use SNS to connect, there are persistent debates about data protection, privacy violations, and the risk of cyber precariousness. However, unlike Japan, the shift in communication norms from traditional to digital have been more gradual and less controversial.