The well-known fast food chain Lotteria, part of the South Korean conglomerate Lotte, is undergoing a significant change in the Japanese market, with a large number of stores closing down. In a bid to overcome its current economic struggles, Lotte is increasingly shifting attention to its healthy food brand, Zealteria. The timeline or specific figures of the closed Lotteria stores and the planned Zealteria openings have not been disclosed yet.

In Japan, Lotteria is widely considered a symbol of Westernized fast food. It's a significant part of the dining out culture, despite recent health concerns surrounding its products. People are interested in these shifts because it not only affects the job market but as well as their dining outing options. Healthier eating trends have taken more prevalence in Japan, especially among younger generations leading to the rise of brands like Zealteria.

In the US or EU, fast food chains routinely go through cycles of popularity and decline, often adapting by introducing healthier options or rebranding themselves. In addition, market competition can cause companies to close stores, shift focus or even completely revamp their brand, similar to Lotte's current moves in Japan.