Japan Post has initiated an innovative strategy by starting to sell a range of convenience store products at select post office locations. This new approach aims to augment the appeal and service range of post offices, while creating avenues for seamless customer experience. The details of when and where this change will be fully implemented have yet been revealed, but it marks a unique turning point in Japan's retail sector.

In Japan, post offices traditionally have been a pillar of society, particularly in rural areas, providing essential services beyond mail delivery, including banking. Adding convenience products to their offering aligns with Japanese consumer behavior favoring multi-functionality and easy accessibility in their local community hubs.

In contrast, in the US or EU, post offices have primarily remained as service points for mail and packages, with some additional services like money orders. Introducing retail products into these environments is significantly less common. The penetration of convenience stores and e-commerce has catered to such demands separately.