In response to recent increases in bear sightings and encounters in Japan, the production of 'protective bear wear', a specialized gear designed to fend off bear attacks, has kicked into high gear. The gear is generally tough enough to withstand bites and swipes, reducing the potential for injury in case of an encounter. This technology has piqued public interest and manufacturers are rising to meet the demand.

Bear encounters have been on the rise in Japan, especially in rural areas such as Hokkaido and the mountainous regions, leading to increased public concern. The development of this bear-proof gear reflects Japan's continuous innovation as well as its serious attention to human-wildlife conflict, particularly bear encounters.

In North America, where bear encounters are also common in some states, the usual response is a mix of public education about bear behavior, bear spray, and where necessary, removal of the bear. The introduction of protective bear clothing is relatively new and largely untried in the Western hemisphere, showcasing Japan's unique approach to the issue.