Japan's Constitutional Democratic Party (CDP) is reportedly losing ground in the digital sphere, sparking concerns about invisibility. Despite the current political climate where digital presence plays a crucial role, the CDP seems to be on the back foot with online strategies. The party's late adoption and implementation of these strategies has raised concerns about their ability to gain popularity among the tech-savvy crowd.
In Japan, citizens place considerable emphasis on the digital communication capabilities of political parties. The way a political party handles its digital strategy often represents its adaptability to modern trends and their connection with the younger demographic. The apparent lack of digital presence by the CDP could harm its image as a forward-thinking, modern political party in Japan.
In the US and EU, digital campaigning is also highly important. However, unlike in Japan where single-issue voters are relatively rare, single-issue digital campaigns often hold sway in these regions. It indicates a more segmented, targeted approach to online campaigning that the CDP could possibly learn from.