Morinaga, a well-established Japanese confectionery company, has targeted its Ramune candy towards students preparing for exams. Capitalising on the student habit of snacking while studying, the company seeks to promote their product as an enjoyable stress-reliever during hectic exam periods. Although the specifics of the campaign are not elaborated in the headline, it is likely that Morinaga is investing in marketing tactics that appeal specifically to exam-prepping students and their guardians.

In Japan, students experience high stress during university entrance exam periods. Companies often target this demographic, offering products marketed as stress relievers or study aids. Morinaga's move to market their Ramune candy to students is therefore seen as a common business tactic, and it also speaks to Japan's balance of traditional and innovative product marketing.

In the US or EU, companies also target exam-taking students with special promotions, but it's usually more related to study resources or healthy snacks and beverages, rather than sweets or candies. The use of candy as a study aid might be seen as encouraging an unhealthy lifestyle, where as in Japan, candies like Ramune are considered more of a morale booster during stressful times.