Tourism is booming in Japan with winter tours focused on observing hibernating bears being fully booked. These unique tours offer tourists an opportunity to quietly observe wild bears while they hibernate in the Japanese forests during the winter months. The seeking of close interaction with nature, whilst respecting the animals' space, is a growing trend among tourists.

In Japan, bear-watching during the hibernation period is viewed as a harmonious blend of tourism and wildlife conservation. People care about observing ethical wildlife practices and preserving nature. This also mirrors the Japanese values of living cohesively with nature and respecting animals' space and life cycles.

Bear-watching tours are also popular in the United States and Europe, particularly in areas with a high concentration of wildlife such as Yellowstone National Park or Scandanavia. However, focusing specifically on the hibernation period is a unique feature of the Japanese tours.