The renowned Japanese discount chain Don Quijote is radically departing from its familiar "jungle" store layout in a fresh new business venture. The company has not yet divulged details on the new format but has promised innovation and progression. Responses and reactions from consumers across Japan have begun, speculating on what the new style will bring.

The Don Quijote brand is recognized for its distinctive "jungle" store layout in Japan, which appeals to customers seeking a treasure hunting-like shopping experience. Thus, the decision to discard this setup may indicate a significant shift in consumer behaviour or retail trends in Japan.

In the US or EU, changes to a popular retailer's store format often lead to vigorous debate and coverage in media, especially social media. Consumers in these markets regularly express their opinions on the company's decisions and influence the future direction of the brand, similar to the situation in Japan.