Taking a stance against counterfeit goods, the creators of the popular '90s digital pet, Tamagotchi, have thrived despite the influx of imitation products flooding the market. They shared their insights on fighting against duplicates and safeguarding their creation. Using strategic marketing, legal action, and innovative updates to their product, they have managed to maintain relevancy and protect their brand image amid a challenging landscape.

Counterfeit products raise considerable concerns in Japan, given its strong industry in technology and innovation. Consumers highly value authenticity and quality, while the law strictly enforces intellectual property rights. As such, the success story of Tamagotchi's fight against counterfeits resonates widely, highlighting the importance of originality in product development and tapping into people's nostalgia for retro products.

In the US or EU, counterfeit merchandise is also a serious issue, causing significant losses for brand owners and posing potential safety threats to consumers. However, the focus tends to be more on fashion, electronics, and luxury goods rather than toys. Strategies may also differ, with more emphasis on transparent supply chains, rigorous custom checks, and direct consumer education.