TV Asahi, one of Japan's prominent broadcasters, has started 2022 with immense success by achieving the top two spots in television ratings during the first three days of the New Year. This triumph is reflected in the excellent programming that captivated the attention of viewers across the country. Evidence of this triumph is providing a strong momentum for the network in the competitive New Year television schedule.

Television viewership is very significant in Japan, particularly during New Year holidays, when families typically spend more time at home. Very often, special programs and shows are lined up to celebrate the New Year. Successful ratings during this period sets a positive tone for the broadcaster for the rest of the year. The viewers eventually get to decide who rules the small screen.

Similar contests for viewership prominence occur in the US and the EU, especially during prime time slots, high-profile events, or major holidays. Superior viewer ratings are always an indication of popularity and successful content, boosting the reputation of the network among advertisers and industry peers.