This article delves into the increasing popularity of matchmaking apps among Japan's middle-aged and older population. As more seniors use dating apps to find companionship, this piece covers these platforms' real-world implications, their features tailored for their target demographic, and how they're changing the social landscape of Japan.

With Japan's ageing population, the demand for companionship among the elderly is growing. This increased interest in matchmaking apps among seniors reflects changes in societal values towards senior dating and relationships. It also shows Japan's continued trend of tech adoption across all age groups.

In contrast, the U.S. and the E.U. have had more acceptance of senior citizens using dating apps for years, partly due to a larger focus on individualism and less societal stigma around elderly dating. However, like Japan, these countries are also witnessing increases in tech usage among the older population for similar reasons.