The news focuses on the competitive dynamics of Japan's three major convenience store brands. Amid heightened market saturation, these store chains are deploying different business strategies to stay ahead. The article explores how these companies are managing the potential risks associated with over-saturation, and what innovations they are bringing to differentiate their brand from the rest.

In Japan, convenience stores, known as "konbini," have a crucial role in day-to-day life. They not only offer a wide range of goods but also provide services such as utility bill payments and ticket bookings. The public highly values the exceptional service level, convenience, and diverse product offering. This news resonates with many as it represents a key aspect of everyday living, but also raises concerns about economic diversity and competition.

In contrast, convenience stores in the US and EU are not as integrated into daily life. While large retail chains like 7-Eleven and Circle K do exist, their offerings and services are less diverse. To compete, many stores in the US and EU are focusing on niche markets, like organic products or craft beverages.