The news revolves around the persistence of local independent bakeries in Japan that continue their tradition of selling New Year's Day (1/1) cakes, despite various challenges. The "1/1 cake", a major component of welcoming the New Year in Japan, has sparked debates due to commercial pressures. These small businesses, however, stand firm in carrying forward this tradition, asserting their place in the community and contributing to the local economy.

In Japan, the 1/1 cake is a beloved cultural tradition to celebrate the New Year. However, it is often marred by debates concerning over-commercialization and plagiarism in design. Small independent bakeries are highly regarded as they persist in maintaining valuable cultural practices. Consumers support these bakehouses for their commitment to uphold traditional values and for their contribution towards boosting the local economy.

Similar to the annual pumpkin pie tradition for Thanksgiving in the US, or the Christmas Stollen in Germany, the New Year's 1/1 cake is an important celebration symbol in Japan. As small bakeries in the US and EU struggle with chain establishments, they similarly strive to uphold traditional recipes and culinary customs despite commercial pressures.