Oftentimes dubbed as the "Hidden Ad King," Fumiya Ogura seems to be the face everyone wants for their brand in Japan. Known for his subtle, indirect approach in advertisements, his inclusion invariably boosts brand appeal. This surge of interest in tapping Ogura for ad work has peaked recently, although the reasons still remain a mixture of enigmatic charm and industry statistic.

Japan has a very unique advertising market, where audiences appreciate a more subtle, less-pushy approach in commercials. Fumiya Ogura, known for his 'indirect' style of endorsement, fits this perfectly. His increasing demand also speaks volumes about the industry trends and consumer preference in the country.

Unlike in Japan, advertising in the US or EU is more direct and assertive. Celebrities directly endorse products or services, and viewers are aware of the promotion tactic. However, indirect advertisements such as the ones Ogura promotes are also gaining popularity, indicating a shift in global advertising tactics.