Japan's National Museums, among other institutions, are considering implementing a "dual pricing" system, one price for locals and a different one for non-Japanese. The new pricing strategy comes as part of an effort to encourage domestic tourism amid the fallout from the global pandemic. The dual pricing model, while potentially controversial, is perceived by some as a necessary adjustment during a time of economic uncertainty and shifting travel norms.

Japan has traditionally held a very inclusive approach to its tourism policies, putting its best foot forward to make foreigners feel welcome. The proposed dual pricing model is seen as a significant departure from this practice. Given this shift, the public reaction may be mixed, with some seeing it as a necessity in difficult economic times and others as a departure from the tradition of hospitality.

Similar issues have been practiced to varying degrees in the EU and the US, particularly in popular tourist destinations. In Europe, it's common to see dual pricing in places like museums or historical sites, with locals often paying less. In the US, locals sometimes receive discounts in certain tourist-heavy areas like theme parks, or enjoy "residents' days" with decreased fees.