CoCo's Ichibanya, popularly known as CoCoIchi, is facing mounting pressure from its customers who claim the prices of its curry dishes are "too high." The beloved Japanese curry chain has been receiving an increasing number of online complaints and concerns regarding price hikes. The exact reason for the rise in prices remains unclear, as CoCoIchi hasn't yet made an official statement responding to the inflamed concerns of its loyal customer base.

In Japan, customer complaints on social media platforms can cause significant rifts in a business's reputation. Consumers value affordability and consistency, especially in beloved and nationwide restaurant chains like CoCo Ichibanya. This issue is causing discussions about the economic situation, the impact of inflation on the food industry, and consumer expectations.

In the US or EU, similar issues are also taken seriously. A surge in pricing without any given reason or prior announcement by the brand can lead to a social media outcry and potential loss of customers. However, the culture of customer feedback can be slightly different, with Western customers more likely to directly contact the company for responses.