A growing number of consumers in Japan are expressing dissatisfaction over the 'strange smell' of a particular lotion from the popular retailer MUJI. This skincare product, usually well-received for its quality and natural ingredients, has recently faced criticism due to its unexpected olfactory qualities. The company is currently investigating the issue as the complaints continue to mount.

In Japan, consumer satisfaction is held in high regard, and businesses are expected to take swift action in response to criticism or complaints. This case is no different - with MUJI potentially facing a reputation issue if it fails to address this concern promptly. The public is keenly following this incident due to MUJI's popularity and its emphasis on quality and natural products.

In the US or EU, a similar situation dealing with product complaints results in similar expectations. Consumers demand transparency and immediate corrective action from the company. However, legal proceedings may take longer compared to Japan due to more complex litigation processes.