Top Japanese candy manufacturer UHA Mikakuto experienced a massive consumer response with their exciting lucky bags, selling out a total of 15,000 bags in just three days. This highly coveted offering contained a sweet assortment of the company's beloved candies, appealing to loyal fans and sweet tooth enthusiasts alike. The sell-out attests to the popularity and excellent marketing strategies of UHA Mikakuto, as the lucky bags sparked frenzy amongst consumers nationwide.

In Japan, the concept of "lucky bags" or "fukubukuro" is extremely popular. Retailers often sell these surprise packages at the beginning of the year, with customers eagerly purchasing these bags in hopes of obtaining high-value goods. This marketing strategy tests the trust consumers have in the brand, reflecting the deep-rooted value of trust in Japanese society.

In the US or EU, there isn't a direct comparison to "lucky bags". However, similar marketing strategies include Black Friday or Boxing Day Sales where various products are sold at significantly discounted prices. These events see comparable consumer frenzy and rapid sell-outs.