Budget-friendly supermarkets are spearheading a major push into Japan's Kansai region. Prevalently known as 'Okay', these discount supermarkets are popular for their low prices and high-quality products. Residents in the region are set to benefit from this expanded presence, with the move seen as a response to the increasing demand for more economical shopping options.

In Japan, the cost of living and consumer behavior continue to be central societal concerns. These budget supermarkets resonate with Japan's value for conscientious spending. The expansion implies an understanding of customer demand and adaptability by the supermarket chains, both deemed crucial in the Japanese retail sector.

Comparatively, in the US and EU, budget supermarkets are also popular. Lidl, Aldi and Trader Joe's in the EU and US respectively have won over customers with their high-quality products at affordable prices. The affordability and convenience of such supermarkets greatly appeals to the budget-consciousness of shoppers in these regions, much like in Japan.