Recently, an unconventional trend has been noted in Japan's ubiquitous convenience stores – they are starting to transform into mini game arcades. The move is viewed as a strategy by store chains to foster customer engagement and diversify their services in a highly competitive market. The trend was triggered by the pandemic's impact on consumer behavior, with people seeking indoor recreational activities in accessible and safe spaces like their local convenience stores.

In Japan, convenience stores, known as 'konbini', are integral to the daily lives of individuals, providing a range of items and services, far beyond the typical western convenience store. The ongoing transition reflects the Japanese value of convenience and innovation in retail business. With the “Game Center” culture deeply rooted in Japanese society, konbini are trying to regain and reshape that experience to suit the new normal.

In the US or EU, the trend of transforming convenience stores into gaming spaces is less common due to different consumer behaviors and legal issues related to gaming. Retail experiences are often segregated with convenience stores, game shops, and cafes each serving their distinct purpose. However, the idea of integrating various aspects to boost customer engagement could inspire changes in retail strategies abroad.