Renowned toy manufacturer Tomica is pushing the envelope with a new GT-R model, firmly aimed at the adult market. The trend of toys for grown-ups has been on a steady incline in Japan, with Tomica joining the ranks of companies targeting the nostalgic and collector market. Announcements including product details and release dates are expected shortly.

There is a growing trend in Japan of adults buying toys, particularly those reminiscent of their own childhood or depicting popular culture, either for nostalgic reasons or as collectibles, including as a part of otaku culture. In general, society is becoming more accepting of and even encouraging such hobbies. These toys are not designed for children but more towards adults who have a passion for collection and nostalgia.

In the US, there is a similar surge in popularity of such toys, particularly figurines, limited-edition items, and models of popular vintage cars, films, and comic characters. These products are often sought after as collectibles or memorabilia. In the EU, the trend is also present, although there may be more emphasis on preserving traditional toys and games.