Major transformations are underway in Japan's most popular tourist county due to the influx of Chinese visitors. The county, normally dependent on domestic tourism, has seen a shift in its landscape, both physically and commercially, to adapt to the cultural preferences and economic influence of these foreign tourists. While some locals are concerned about the region's over-dependency on Chinese tourists, county officials see it as a boost to the local economy.

In Japan, the rise in Chinese tourists has proved to be both a boon and a concern. Locals are worried that their culture and traditions might be lost amid the influx of foreign culture. County officials, however, see this as an opportunity to boost the local economy and encourage international tourism. The Japanese pride themselves on maintaining a balance between economic growth and cultural preservation, hence making this a topic of active discussion and debates.

Similar to Japan, countries in the US and EU have also experienced an increase in Chinese touristic footfall. They too are trying to manage the delicate balance between capitalizing on the economic boost that Chinese tourists bring, and preserving local culture and tradition. While the economic benefits of international tourism are eagerly welcomed, the potential cultural shifts that accompany it are often met with resistance.