Despite Japan's rapidly evolving technology landscape, Print Club (Purikura) machines, historically popular photo booths, continue to thrive. These photogenic staples of Japanese arcades and entertainment centers have not only withstood the test of time but also managed to stay relevant in an era marked by smartphones and digital photography. Experts attribute their endurance to the unique communal experiences these machines offer, coupled with a strong sense of nostalgia among their users.

In Japan, Purikura machines are about much more than taking a quick snap; they provide a unique communal experience where friends can come together to create shared memories. These machines let users edit and decorate their photos, creating a personalized memento that can’t be replicated with a smartphone. Many Japanese people have a nostalgic attachment to these machines, which have been a staple in arcades and entertainment centers since the mid-90s.

In contrast to the US or EU, where old-style photo booths have seen sharp decline or been re-purposed for niche or novelty use, Japan has maintained a robust market for Purikura machines. This phenomenon can be attributed in part to cultural differences, with a higher regard for tradition and nostalgia in Japan, and also to the adaptable nature of Purikura machines, which have updated their features over time to keep up with tech trends.