Japan experiences a booming trend in the sales of plush toys, or 'nuigurumi', during the Christmas season as revealed by the news headline. It appears that the 'nui-activity' or 'nuikatsu' - the practice of taking plush toys on trips and taking pictures of them - is sparking the interest of many, influencing the Christmas shopping behavior. Vendors are pitching in their sales strategies to leverage this trend.

Plush toys have long been popular among all age groups in Japan, particularly for their 'kawaii' (cute) appeal. However, the emerging trend of 'nuikatsu' has added a new flair to this existing favoritism. Japanese consumers are now not just seeing these toys as things to cuddle but also as companions for experience sharing. In this consumer-centered society, such trends can significantly influence the market scenario.

In the US or EU, soft toys also enjoy popularity, particularly among younger demographics. However, they haven't seen the same level of fandom as demonstrated in Japan through the 'nuikatsu' trend. Western consumers usually perceive plush toys as a gift for children or as a decoration item, thus the inclination towards experiences and connection as seen in Japan is relatively uncommon.