In Japan, much excitement stirs among seafood enthusiasts as fresh Sandfish, also known as "Hatahata", have just hit the market. Customers reportedly "rushed over" to purchase this seasonal delicacy. Sandfish is largely consumed during winter, its arrival signaling the season's start. The fish is stringently regulated for sustainability and is loved for its distinct flavor when prepared in traditional dishes.

In Japan, the arrival of season-specific fresh fish like Sandfish is an anticipated event and is deeply ingrained in the nation's food culture. The Sandfish is controlled by strict fishing regulations, which showcases Japan’s commitment to sustainability and responsible resource utilization. It's a special occasion that brings the community together, and families often enjoy the Sandfish cooked in various traditional ways.

In the US or EU, a parallel could be the lobster season or the run of Salmon, all seasonal seafood delicacies met with excitement and often-times leading to seasonal dishes or festivals. Regulations are also often in place for sustainability purposes.