As Japan enters the New Year, the nation's department stores and dining establishments are seeing an unprecedented surge in patronage during the holiday period. Traditionally, this is a time when these businesses are closed, but recent trends have led to an expansion in operating hours, resulting in substantial revenue increases. The combination of festive shoppers and those celebrating the New Year with family meals out appears to be driving this positive trend.

In Japan, the New Year (Shōgatsu) is one of the most important annual holidays. People often spend the time visiting family and relatives. Many businesses, including department stores and restaurants, traditionally close during this time. The changes in business operation reflect shifts in consumer behaviors and social norms, as many people now choose to celebrate the New Year in a more commercial and public manner.

In the US and EU, most retail businesses capitalize on holiday periods, remaining open to maximize sales. This includes the period around New Year's Day. While the US and EU commonly see increased consumer spending during the holidays, Japan's recent shift towards this trend represents a marked change from its traditional customs.