Japan has experienced a tourism boom with a record 39 million overseas travelers visiting the country. This marks the highest tourist traffic Japan has ever recorded, demonstrating an impressive growth in the nation's tourism sector. A significant amount of this growth can be attributed to the country's relentless pursuit of attracting global tourists, through initiatives dedicated to promoting cultural exchanges, easing visa restrictions, and other business-friendly policies.

In Japan, this surge in tourism is a reflection of successful promotional efforts and government measures to improve Japan's image internationally and boost its economy. Interestingly, Japan's culture that places a particular emphasis on hospitality and citizen diplomacy has also played a role in the surge, with citizens going the extra mile in welcoming visitors.

This contrasts with how similar issues are handled in countries like the US or EU, where tourism numbers can also be high but are not as uniformly celebrated due to a mix of environmental concerns and urban congestion. These areas may also lack integrated campaigns to boost tourism at such a scale or the same level of citizen diplomacy seen in Japan.