Amidst a growing trend towards "nashi-kon" — marriages without a traditional ceremony or reception — Japanese wedding venues continue to face increasing challenges. The industry, once flourishing, is now grappling with a dwindling market as more couples opt to bypass lavish ceremonies. This trend, combined with the ongoing effects of the COVID-19 pandemic, leaves these businesses striving to adapt and survive.

In Japan, the increase in no-wedding marriages presents a significant shift from traditional values, which view weddings as a critical social occasion. However, the rising costs of standard ceremonies, shifting societal values, and the effects of the global pandemic have led many Japanese couples to reconsider the importance of an elaborate and expensive wedding ceremony.

In contrast to the US or EU, where a variety of wedding styles — from highly traditional to extremely casual, and even elopements — are generally accepted, Japanese society has traditionally held more fixed views about weddings. This recent shift towards 'nashi-kon' in Japan may be seen as a move towards the Western trend of diverse wedding styles, driven by practicality and personal preference.