Outstanding Japanese baseball legend, Masumi Kuwata, recently created a stir by joining Oisix, a major online food delivery company. While the specifics of his role are yet to be disclosed, this unusual shift from sports to the food industry has sparked interest nationwide. Fans are intrigued to see how Kuwata's esteemed persona will influence the organization and blend his sports aura into the food-delivery sector.

In Japan, ex-sports figures transitioning to non-sport businesses is not uncommon, although it often sparks public curiosity. Japanese society places great value on reinvention and career shifts, viewing them as markers of an individual's versatility and growth. Additionally, food and lifestyle are deeply important to the Japanese culture -- a beloved sports person entering this sphere could be enthusiastically received.

In the US or EU, athletes frequently transition into various business endeavors post-retirement. From sportsgear collaboration, restaurant ownership, or even active participation in tech innovations, it is seen as a natural progression. Therefore, Kuwata's move may seem less surprising to those in the West.