The latest social trend sweeping the youth in Japan is the "Neo-Pun" or "Neo Dajare." This is a witty wordplay born out of the unique phonetic structure of the Japanese language. Appealing to millennials and Gen Z, it showcases their creative skills in twisting the language for fun, pun, and laughter. This trend is predominantly playing out on social media platforms and popular online forums where the young pull out their eccentric and playful side.

Wordplay or "Dajare" has always been a part of Japanese humor and entertainment culture. The resurgence of this classic form of humor in the form of "Neo Dajare" reflects the youth's yearning for connection and shared joy in a society grappling with higher rates of isolation. It's a fun deviation from the stringent norms of the highly formal Japanese language, and demonstrates the dynamic and evolving nature of language in contemporary Japanese society.

In the US or EU, similar trends of word play, puns, and memes are also popular among the younger generations. These word games are heavily influenced by social media, pop culture references and changing societal norms. They serve as a creative outlet for expression and a means of building online communities.