The well-known manufacturer of the cooling pad "Hie Pita" recently announced that it has ceased production. This item, popular in Japan for providing fast and easy relief from the summer heat, became a cultural icon over the years. The surprising revelation has triggered a significant public response, with many expressing a sense of loss and nostalgia.

Cooling products like "Hie Pita" have been widely utilized in Japan due to the country's hot and humid summers. It's not just a product but also a reflection of the practical approaches Japanese society takes to daily comfort and self-care, intertwining in their cultural fabric. The discontinuation of such a product is quite a big deal, with a lot of mixed feelings and reactions from the public.

In the US or EU, the discontinuation of a similarly iconic item would likely cause a similar sentimental response. It could be compared to the discontinuation of a popular cosmetic product or an everyday item that people have grown profoundly attached to over years or even decades.