Sales of the Japanese high-tech toilet seat, or "Washlet," are rapidly increasing in the United States. The reason for the growth in popularity is the impressive functionality they offer, including heated seats, bidet cleaning, and air deodorization. While these technological marvels have been common in Japan, they are now starting to garner attention and embrace in the U.S market.

In Japan, Washlets are considered standard and integral to the bathroom culture. They combine practical efficiency with advanced technology, reflecting Japan's high value on cleanliness, comfort, and technological innovation. Their unique features make them a source of national pride and a symbol of modern Japanese society.

In contrast, bidet seats are viewed as a luxury in the U.S and are often associated with high-end hotels and residences. However, as the demand for more hygienic and sophisticated bathroom solutions rises in the U.S, their perception is shifting. The surge in sales shows that American consumers are starting to adopt this Japanese innovation as part of their daily routine.