Beloved global brand Sanrio is set to transform a facility in Oita, Japan into a resort, expanding their footprint in the hospitality sector. The announcement came recently, stirring excitement among Sanrio fans across the country and soon-to-be tourists. The exact details of the development and its opening schedule are yet to be unveiled. However, it's expected to inject a boost into the local tourism economy and provide a unique experience filled with the charm of Sanrio characters.
Sanrio, the company behind the world-famous Hello Kitty, is a significant player in Japan's pop-culture landscape. The company's venture into creating a resort is likely to pique the interest of many domestically, as it marries the nation's love for both domestic travel and iconic characters. This development aligns with Japan's on-going efforts to invigorate regional economies by promoting unique attractions for local and foreign tourists.
Similar to how amusement parks, like Disneyland or Universal Studios, boosted local tourism and economy in many U.S. and EU cities, this upcoming Sanrio-themed resort is expected to become a major draw in Oita, Japan, fueling the local economy by attracting tourists and creating jobs.