This article focuses on the enduring popularity of Nippon Television's (NTV) celebrities Matsuoka Masahiro and Shoji Shigeru, and the affectionate regard the Japanese audience has for them. The story touches on their contributions to the industry, their cultural impact, and the long-lasting relationship with their fans. Details of their recent activities and their influence on Japanese television culture were also examined.

In Japan, the respect for TV personalities extends well beyond their on-screen performances. It's particularly poignant when it comes to figures such as Matsuoka Masahiro and Shoji Shigeru who have influenced the industry at many levels, from acting to hosting variety shows. These celebrities often prove pivotal in maintaining and boosting a channel's ratings, playing a vital role in the industry dynamics.

In the US or EU, like in Japan, celebrities do carry a lot of influence, particularly those who've established themselves on long-running shows. Appreciation for such celebrities often manifests as continued loyalty to the shows and channels they represent due to their entertaining personas, proficiency and professionalism.