In a bid to enhance its PR strategy, Japan's Ministry of Foreign Affairs is making a concentrated effort to visually appeal to its audience through social media. The ministry is using compelling visuals to engage with the public, ensuring crucial information is not only conveyed but also retained. This strategy comes as part of the government’s broader push to increase the public's awareness about foreign affairs-related matters.

In Japan, social media is a prominent source of information for many people, specifically the younger generation. Consequently, the government is attempting to enhance its public appeal by engaging through these platforms. The move is seen as part of a larger shift in Japanese governmental communication, with social media playing an increasingly important role in public diplomacy.

In comparison, US and EU governments have long recognised the importance of social media as an engagement tool; many ministers and departments maintain active social profiles. However, Japan's emphasis on visual appeal is unique; it demonstrates a keen understanding of social media dynamics, where visual content often garners more attention than text-heavy posts.