Japanese conveyor-belt sushi chain, Sushiro, has successfully set up shop in Shanghai, sparking a sushi revolution. Fans reported waiting up to 10 hours to dine at the newly opened branch. The establishment's grand opening clearly indicates the burgeoning appetite for Japanese cuisine in China and the scale of its popularity among the diverse global food scenes.

In Japan, the opening of new branches of popular food chains often results in long queues, as people anticipate the novelty and authenticity of meticulously crafted Japanese cuisines. The waiting time in queues is a secondary concern to the experience and quality of food. The overwhelming response to Sushiro in Shanghai underlines a key aspect of Japan's soft power - its world-renowned food culture.

In the US or EU, massive queues for newly opened popular food franchises are also often reported, signaling food connoisseurs' clamor for novelty, authenticity, and quality. However, waiting for 10 hours is seldom heard of and may reflect the uniquely high demand for Japanese sushi amidst Shanghai's cosmopolitan populace.