Japanese store 3COINS, known for its budget-friendly products, has stepped away from its usual price range with an item priced over 10,000 yen. This uncommon move has drawn surprise and attention from customers and industry watchers. The store, which typically offers items up to 300 yen, has not disclosed any specific reasons for this change in business strategy. Notably, reaction from customers has been mixed with some considering the new pricing too high.

In Japan, budget stores like 3COINS are popular for their affordable items and variety. It's not uncommon for individuals and families to rely on these stores to access everyday goods. Therefore, for a store like 3COINS to introduce a significantly higher-priced item, it is quite a noteworthy event. There might be broader economic or consumer motivations at play which will interest both consumers and businesses alike.

In the US or EU, a similar move might also raise eyebrows especially if done by a store known for its budget offerings, like Dollar General in the US or Poundland in the UK. However, in these markets it would more directly be seen as a response to inflation or a strategic decision to attract a new customer demographic.