Japan-based streaming service Rakuten TV has come under fire from its consumers who are angry about viewing restrictions implemented on content that they've already purchased. The new policy limits the accessibility to watch purchased content, causing severe public backlash. Customers have expressed dissatisfaction over the company's policies, stating their rights as consumers are being violated. The controversy came to light recently and escalated rapidly, airing in various media channels nationwide.

In Japan, where customer service is highly valued, these allegations against Rakuten TV have caused significant disturbance among consumers. Japanese consumers view their right to access content they've purchased as paramount and hold businesses to a high standard of accountability and transparency. With Japanese society highly digitalized, the backlash emphasizes the ongoing national discussion about consumer rights in the digital age.

In contrast, the US and EU have strict regulations and consumer protection laws against such practices. Streaming services are required to clearly specify the terms of service. In most cases, when movies or TV shows are purchased, it implies outright ownership with no specific viewing restrictions. Therefore, if a similar situation arose, it would likely provoke regulatory scrutiny and potential legal action.