Baseball superstar Shohei Ohtani has once again proven his popularity off the field by becoming the face of 21 different companies. This achievement places him third in terms of number of companies a celebrity has undertaken promotional activities for in Japan. Despite operating in the competitive landscape of advertising in Japan, Ohtani continues to build his brand and influence through these endorsement deals.

Endorsement deals by famous personalities are a significant part of advertising in Japan. The public appreciates seeing their favorite celebrities in commercials, and for many businesses, utilizing celebrity endorsements is a key strategy for their marketing campaigns. The number of endorsement deals a celebrity has is often indicative of their popularity and societal influence.

In the US and EU, celebrity endorsements are similarly popular, although the extent to which a celebrity is involved in commercials and endorsements might differ. While it is common to see athletes featured in advertisements, they do not usually represent as many companies as in Japan. However, the sensational career and charisma of Shohei Ohtani resonate globally, making his marketing strategy effective in both Japan and internationally.