A Tsuruha subsidiary recently fell under regulatory scrutiny due to violating compliance measures that prevent misleading advantage. Officials imposed regulation actions after identifying the infringement. The incident's timing is not specified, but it indicates a stringent consumer protection environment in Japan. The impact of this action on Tsuruha as a whole is yet to be seen.

In Japan, businesses are required to operate ethically and transparently. Thus, any indication of misleading practices is taken seriously by regulatory bodies. The Japanese public also tends to value honesty and integrity in business. This incident underscores the importance of business compliance within the Japanese market.

Similar issues are handled strictly in the U.S or EU as well. This includes penalties or fines, depending on the severity of the infringement. A more recent trend has been for the public in these regions to hold firms accountable, leading to reputational damage along with regulatory penalties.