Tokio Marine Insurance Company has introduced a 'Bear Insurance' policy, aimed specifically at the tourism industry. Considering the recent increase in human-bear encounters in northern Japan, the insurance covers both property damage and personal injury caused by the wild animals. The move is anticipated to support the industry stakeholders, prioritizing both safety for humans and preservation of wildlife.

Bear encounters in Japan, especially in rural and forested areas, have become a profound concern. Many locals and businesses worry about the potential risks. As Japan holds respect to its wildlife, the 'Bear Insurance' supports the harmonious coexistence with nature while promising a certain level of security.

In the US, there are policies that cover damage caused by wildlife, including bears, to homeowners. However, offering such specialized insurance to the tourism industry is not common. Yet, such a move could be appreciated in states such as Alaska, where human-bear encounters are not uncommon.