The renowned wellness brand ReFa has launched a new luxury product – a bottle of water priced at an astonishing 5400 yen (about $50). This tactic suggests that ReFa is targeting the premium consumer market, betting on consumers' willingness to pay for exclusive, luxurious goods. The product launched recently and ReFa is optimistic about its success.

In Japan, luxury goods, including everyday items like water, often carry a certain status symbol. Among some segments of the population, the ability to purchase premium priced items is viewed as a mark of prosperity and success. Therefore, this news has garnered attention in Japanese society, sparking discussions about consumption behavior and the value of luxury merchandise.

Similar instances of expensive everyday products can be observed in the U.S and EU as well, especially in high-end stores. However, there is often more criticism and skepticism towards these practices, with many questioning the actual value and quality of these luxury goods. The willingness to pay such high prices for everyday items is usually less common than in Japan.